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Xiaohongshu Influencer Marketing Fundamentals: Strategies to Thrive with KOLs and KOCs in China
This guide will show you exactly why Xiaohongshu is an essential tool for digital marketing in China, how to find the right influencers, and how to build successful Key Opinion Leader (KOL) and Key Opinion Consumer (KOC)…
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Decoding Instagram Success: Metrics and Insights to Measure Your Marketing Impact
Instagram has become a strong marketing tool. It supports many opportunities for business growth and brand engagement.
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OpenAI Overhauls ChatGPT Search, Unveils Shopping Features
OpenAI on Monday said it has updated ChatGPT’s web search capabilities to improve online shopping for users with personalized product recommendations with images, reviews, and direct purchase links.
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Fashion 2025 Outlook: Navigating Perils and Paradoxes
The global fashion industry faces economic uncertainty, a dynamic market, and consumer behavior shifts. Finding pockets of growth means navigating a complex maze.
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Author Branding Unveiled: Strategies for Creating a Strong and Memorable Presence
Today, we’re exploring the why and how of branding for authors.
