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  • Social Media in 2025: A Closer Look at the Divide between Western and Chinese Platforms

    Social Media in 2025: A Closer Look at the Divide between Western and Chinese Platforms

    In this article, we’ll take a closer look at the key differences between Western and Chinese social media and explore how businesses can leverage these platforms to connect with Chinese consumers effectively.

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  • 线下企业如何从红书(小红书)营销中获得收益

    线下企业如何从红书(小红书)营销中获得收益

    对于线下企业来说,掌握小红书的地理社交功能不再是可有可无的,而是必不可少。

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  • 网红营销在中国市场对于品牌而言所起到的不可或缺的作用分享

    网红营销在中国市场对于品牌而言所起到的不可或缺的作用分享

    以下是网红营销在中国竞争激烈的市场中仍然不可或缺的原因。

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  • 2025 Strategy: How Global Fashion Brands Enter China Market

    2025 Strategy: How Global Fashion Brands Enter China Market

    China’s fashion and apparel industry is projected to surpass $450 billion by 2025. For international brands, success requires navigating the rise of Guochao (国潮, “China-chic”) and the social commerce-driven preferences of Gen Z.

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  • What will the fashion industry look like in 2030?

    What will the fashion industry look like in 2030?

    In this article we will try to answer the question of how the fashion industry will look like in 2030 to uncover the biggest fashion trends by customers and manufacturers alike.

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