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With the continuous improvement of science and technology and innovation capabilities around the world, as well as the deep integration of the economy and the increasing diversification of the consumer market, Chinese fashion brands have accumulated rich experience and outstanding strength in product research and development, production and manufacturing, and have deeper cultural connotations, laying…

The fashion industry is a highly competitive and ever-changing field. Data analysis can provide in-depth insights into consumer preferences, trend forecasts, and product sales.

Fashion companies that don’t embrace technology are sitting ducks just waiting to be picked off by sharp-shooting software companies.

Many beginners on Rednote unknowingly make the same early mistakes—but the good news is, they’re easy to avoid.

Rednote blends user-generated content (UGC) with integrated e-commerce, making it a powerful platform for brands looking to grow in China.

This guide will show you exactly why Xiaohongshu is an essential tool for digital marketing in China, how to find the right influencers, and how to build successful Key Opinion Leader (KOL) and Key Opinion Consumer (KOC) campaigns that convert.

Instagram has become a strong marketing tool. It supports many opportunities for business growth and brand engagement.

OpenAI on Monday said it has updated ChatGPT’s web search capabilities to improve online shopping for users with personalized product recommendations with images, reviews, and direct purchase links.

The global fashion industry faces economic uncertainty, a dynamic market, and consumer behavior shifts. Finding pockets of growth means navigating a complex maze.

Today, we’re exploring the why and how of branding for authors.