Music as a Tool in Fashion Marketing: Enhancing Brands and Attracting Product Audiences

Music as a Tool in Fashion Marketing: Enhancing Brands and Attracting Product Audiences

Fashion and music are very similar in many ways, both can be categorized by genre or style, each of them has the ability to create a community around them, both reflect the personal identity and sense of self and both are universal. Brands are constantly competing to attract new customers and retain the old ones, it has become vital to provide customers with an intuitive, emotional and personalized shopping experience.

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