R Account Explosion Secrets: Closed-Loop Operation Strategy from Traffic to Monetization
1. Positioning
★Refer to the accounts that have been done well, the pioneers have already helped you to try and make mistakes
★Choose your own strengths or the direction you want to output if you are interested
★Choose a direction that is conducive to commercialization
2. Topic selection
★Build your own topic idea library
★Popular topic ideas: popular topics that users care about, good topics selections from rivals, Xiaohongshu selected topics
★Regular topic ideas: they are based on your brand’s marketing calendar.
3. Post Cover
★Simple style, no bells and whistles
★Keywords on the cover, making it easy for people to see what you want to say at first sight
★Color matching should not exceed three colors
★Poster design APP: Bybutter, Canva, gaoding.com
★Filter selection: you can search and learn in Xiaohongshu by keyword search “滤镜”
4. Copywriting
★At the beginning, in the post text, and at the end of the post text, the #hashtag keywords of the topic are mentioned to increase the possibility of being searched
★Copywriting books: “The Adweek Copywriting Handbook” by Joseph Sugarman, “Copywriting that makes other copywriting hopeless” only in Chinese, “Explosive copywriting” only in Chinese
★If you don’t know to start it at first, learn from accounts with popular posts
